This descriptive methodology of criticism, though, changes when a readership is removed from the equation. The more voices present in a conversation, the less "responsibility" an individual voice has. It is certainly true for me that what I say to a friend about a show (or write here) is different from what I write for TOC. There are technical reasons (word limits, decorum, evenhandedness, etc.) but also there's a fundamental generic discrepancy between a theater review and a theater response. The former is an act of analytical expression, the later is an instance of extroversion. We live in an extroverted world, in more or less than 120 characters at a time we bombard our every acquaintance with our thoughts and - this is what's new - reasonably expect an audience. Talking to yourself on the street is still strange, but talking to yourself on a computer - with hundreds more witnesses - is as natural as drawing breath.
What Oracle is doing here, then, is in encouraging extroversion, directing extant extroversion toward a desirable topic, and forging a campaign of ambitious multiplicity in an overwhelmingly disparate and hyperactive marketplace. I'm excited to see how it goes.