Thursday, May 28, 2009
I love this. Particularly in the midst of the current ascent of transparency, this patent approach to fundraising I find really charming and effective. Even I'm somehow more engaged to donate the $5 for the stage manager's spike tape than I would be to donate $5 in general (though I would insist it not be glow tape, which I irrationally loathe). This system permits small donations, encourages large donations, and injects a little bit of fun and sharing into the process. I really congratulate The Signal Ensemble on their imaginative approach. I'd be interested to know how it's working.